How have your own abilities and professional skills developed while working on this project and how do you intend to further build on these skills in the future? While going through this process, I knew that I wanted to apply a focus on marketing. My first attempt was product design, and my final idea was a campaign. I used my design skills to create posters … Continue reading Capstone Reflection
I posted on Instagram for people to come out and see my capstone on my personal account, design account, and on the account I use for the campaign @imnot_campaign. Continue reading Social media marketing for my capstone
FINALLY after all the confusion, problems, frustration and idea switches, my capstone is a success! Continue reading My Capstone is done!
Shoes and Shirts? Painted. Hanging up t-shirts? I got it. Vinyl? I can handle it. Warped boards? I can fix that. Postcards? Done. FINALLY, EVERYTHING IS DONE! Continue reading Installation!
With one week left, I’ve decided to change my project idea. The superhero/self-love thing was confusing to a lot of people and how can I do a project about self-love when I don’t believe in it myself? I decided to focus my project on depression, with a goal to raise awareness about the symptoms and the types. I started out with an idea of ho … Continue reading New Capstone Idea!!!
These shoes were made for walking and that’s just what they’ll do. I tiled my posters to see how they look and found minute edits to make such as really small gaps in my logo. This week my marketing professor Takisha Toler got back to me on my ads and pointed something out that should’ve been obvious, I never say anywhere on it what I’m … Continue reading Shoes Shoes and more Shoes
I finalized my logo, and created mock-up boxes so I can see how the template will look. I’ve decided that this brand is now mainly a shoe brand, but with other objects in the boxes. I don’t think I will have the time to brand a deodorant stick, water bottle etc. but I still want to have something hand made in the boxes. Also at … Continue reading Progress…
The Watching You Watching Me exhibit in the photography museum in Berlin showed different art pieces that focused on surveillance in Berlin and in other places in the world. Tomas Van Houtrye used drones to create surveillance images (one was taken in Maryland!) The images were high contrast in black and white. A Thousand Little Brothers by Husan Elahi showed photos of food, bathrooms, roads … Continue reading Fur Fotografie Museum
MICA’s graphic design M.F.A. exhibit showed a variety of work from posters, plants, music and games. The subject matters ranged from smoking, to amputees and gardening. All of the work in this gallery space could be categorized as a sort of journey. Each piece either had a character go on a journey, showed the process of the artist, or showed how to get involved in … Continue reading MICA Gallery visit
On Thursday afternoon I meet with Inna Alesina to discuss my capstone project. The meeting was rushed but I still got some feedback. Inna gave me feedback on my title (Evolution) and told me to focus on what I want my audience to get out of my brand. Inna said that Evolution reminded her of evolution vs. creation and that’s not what I wanted. She … Continue reading Feedback and Progress